3 Reasons Why Demand for BOTOX® Is Surging Among Millenials

Since it was first FDA-approved in 2002 to treat wrinkles, BOTOX® has become a household name. BOTOX® continues to grow in popularity, thanks to its ability to temporarily diminish the appearance of fine lines and wrinkles and help people look younger without surgery or downtime.* Although many people in their 40s and beyond are enjoying the results BOTOX® can deliver, you might be surprised to learn that there are a few reasons millennials frequently visit my Denver practice asking for BOTOX® injections.

1. Preventative Maintenance

   Is BOTOX® preventative or corrective? The answer is people request BOTOX® for both reasons. Millennials are using BOTOX® under the premise that it’s better to prevent wrinkles from forming than to deal with correcting them once they’ve already developed.

2. Social Media & “Selfie” Culture

   The millennial generation is unashamedly obsessed with social media and selfies, and this element of digital oversharing has undoubtedly contributed to increased BOTOX® use among younger people. Cell phone screens keep getting larger and the number of megapixels on all of our screens continues to increase, making imperfections more visible than ever. BOTOX® offers millennials the ability to ensure that their selfies are top-notch, even on the best high-definition screens.

3. Cosmetic Procedures Are No Longer Taboo

   Cosmetic procedures used to be something people would do but not talk about, but millennials have thrown that rule out the window. The stigma that used to accompany plastic surgery like “nose jobs” and treatments such as BOTOX® is gone, leaving the younger generation not only willing but proud to visit the medspa.