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Approval Ratings for Cosmetic Procedures Are on the Rise

I’ve noticed a subtle but definitive shift over the last couple years: more and more patients are enjoying open support from friends and family when they come in for their consultation. What’s the reason for the decreasing stigma surrounding plastic surgery, and is this trend likely to continue?

Looking at the Numbers

A survey published by the American Society for Aesthetic Plastic Surgery (ASAPS) in 2011 showed that over 50 percent of Americans held a positive opinion about cosmetic procedures. These numbers showed an improvement of three percent from the previous year. The ASAPS suggested that the societal emphasis placed on a positive physical appearance was partially responsible, as well as the improvements in surgical techniques and increased safety during the surgery itself.

This spike in approval ratings happens to coincide with the increasing popularity of nonsurgical and minimally invasive treatments like BOTOX® Cosmetic and dermal fillers. There’s also been a growing trend toward getting cosmetic surgery for professional reasons, especially among older men working in competitive fields.

The cycle really perpetuates itself, because as cosmetic procedures become more supported and acceptable, more people consider getting cosmetic procedures. The change in attitudes combined with higher numbers of patients only opens the doors to even more improvements in surgical methods and techniques. Over the next several years, I fully expect to see the supportive trend toward cosmetic surgery continue, both from my patients and their friends and families.

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