So many brands are now household words – how many times have you asked for a Kleenex instead of a tissue, or a Coke instead of a soda? The trouble is, if brand is diluted enough, it will lose its legally protected copyright status, so companies with big brands put a lot of work in protecting their trademarks.
This is exactly what’s happening with BOTOX® Cosmetic, from leading medical manufacturer Allergan. A few alternatives to BOTOX® have been introduced in recent years, but BOTOX® has become shorthand for a lot of people who mean any type of injectable that smoothes out the skin. That puts Allergan in a tough spot, since it certainly enjoys the fame and popularity of BOTOX®, but wants to make sure it retains full rights to the use of the brand name.
Many of our Denver BOTOX® Cosmetic patients take it for granted that they can pop in for a treatment that takes only minutes and provides months of wrinkle smoothing.* They may come in asking for BOTOX® when in fact they need a different injectable wrinkle treatment, such as JUVÉDERM®.
Keep in mind that BOTOX® is one particular brand of wrinkle treatment and that it’s not shorthand for all cosmetic injectables on the market today.
*This information is for education only, and is not meant as a guarantee of results. Your results may vary.
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Author: Dr. Francesco Campanile
Board-certified by the American Board of Plastic Surgery, Dr. Francesco Campanile is a cosmetic surgeon in Denver who is focused on body contouring and breast enhancement. Time and time again, the women and men who choose Dr. Campanile say that they’ve found “the whole package” – a doctor who cares deeply about the quality of their results and has the skill to achieve excellence.
