So many brands are now household words – how many times have you asked for a Kleenex instead of a tissue, or a Coke instead of a soda? The trouble is, if brand is diluted enough, it will lose its legally protected copyright status, so companies with big brands put a lot of work in protecting their trademarks.
This is exactly what’s happening with BOTOX® Cosmetic, from leading medical manufacturer Allergan. A few alternatives to BOTOX® have been introduced in recent years, but BOTOX® has become shorthand for a lot of people who mean any type of injectable that smoothes out the skin. That puts Allergan in a tough spot, since it certainly enjoys the fame and popularity of BOTOX®, but wants to make sure it retains full rights to the use of the brand name.
Many of our Denver BOTOX® Cosmetic patients take it for granted that they can pop in for a treatment that takes only minutes and provides months of wrinkle smoothing.* They may come in asking for BOTOX® when in fact they need a different injectable wrinkle treatment, such as JUVÉDERM®.
Keep in mind that BOTOX® is one particular brand of wrinkle treatment and that it’s not shorthand for all cosmetic injectables on the market today.
*This information is for education only, and is not meant as a guarantee of results. Your results may vary.